When designing a new polish we follow our "Rule of Three" law before moving into production. 1. Is the Color AMAZING or just good? I pretty much show a new color to one of our staff or clients and ask "What do you think?" If it takes more than a nano second for ANY response, it's a no go. 2. Is the FORMULA up to our STANDARDS, does it pass our DURABILITY tests , does it APPLY well (one or two coat?), does it quickly and smooth? 3. How do our Test Groups SCORE it between 1-5? (Has to be at least 4) If all three RULES are met, mixing begins. We are fortunate to own a Salon and we're able to test our Polishes with a group of clients who are very particular, before production.

All SHINE Polishes are made without the 10 most toxixc chemicals in most nail polishes. You might be thinking, what dangerous chemicals, I wear polish everyday. Our nail polish bases are formulated without: Formaldehyde, toluene, DBP, camphor, formaldehyde resin, xylene, ethyl tosylamide, parabens, phthalates, fragrances. These chemicals may cause serious health issues.  Issues like simple headache's and nausea to extremely serious problems such as seizures, acute pulmonary edema and birth defects with prolonged use.  That was just not going to do, we wanted to make a product we could feel good about letting our daughters, sisters, mother's and our clients (that's you) use. So when we began gathering the raw materials to use in our line, this was top of the list for us.  Eventually we found what we were looking for and use it to produce Handmade Polishes that are beautiful, long lasting, with 10 toxins you can check off your daily "things to worry about" list.  There's also a couple of cherries on top, we only buy ingredients from companies that never test on animals and SHINE is Vegan friendly.