About Us

SHINE uncommon nail polish - Completely Original Indie Nail Polish Handmade in Tulsa, Oklahoma. Our polishes are carefully mixed and hand poured into every bottle. SHINE is not a massive “no face” manufacturer. We’re small and our manufacturing process is a creative labor of love. There is an advantage to being small, it gives us the ability to modify "old industry" formulas and produce beautifully original, less toxic, boutique nail polishes. SHINE offers beautiful Polishes, that are Cruelty Free and Vegan to the nail polish market with fewer harmful chemicals ("10 Free" to be exact).  We offer a nontoxic alternative to the barely 3 free formulas from the mega brands and a uniquely fresh look to a sea of generic polishes

When designing a new polish we follow our "Rule of Three" law before moving into production. 1. Is the Color AMAZING or just good? I pretty much show a new color to one of our staff or clients and ask "What do you think?" If it takes more than a nano second for ANY response, it's a no go. 2. Is the FORMULA up to our STANDARDS, does it pass our DURABILITY tests , does it APPLY well (one or two coat?), does it quickly and smooth? 3. How do our Test Groups SCORE it between 1-5? (Has to be at least 4) If all three RULES are met, mixing begins. We are fortunate to own a Salon and we're able to test our Polishes with a group of clients who are very particular, before production.

Shipments usually go out the Next Day, except of course on weekends and usually arrives at your door within 2-3 days. Shipping times could take longer due to possible problems at the Postal Service, but this is unusual.

We've try our hardest to portray the color of each polish as close to perfect as humanly possible. Of course, depending on your computer's monitor, polish colors may come across a little different than the actual color in person, but we've never had a problem.

SHINE Polishes are 10 Free, meaning they are made without the 10 most dangerous chemicals in most nail polishes. You might be thinking, what dangerous chemicals, I wear polish everyday. The chemicals Toluene, Dibutyl Phthalate (DBP), Formaldehyde, Formaldehyde Resin, Camphor, Triphenyl Phosphate (TPHP) and Xylene are NOT CONTAINED in SHINE polishes. These chemicals may cause serious health issues. Issues like simple headache's and nausea to extremely serious problems such as seizures, acute pulmonary edema and birth defects with prolonged use. That was just not going to do, we wanted to make a product we could feel good about letting our daughters, sisters, mother's and our clients (that's you) use. So when we began gathering the raw materials to use in our line, this was top of the list for us. Eventually we found what we were looking for and use it to produce Handmade Polishes that are beautiful, long lasting, with 10 toxins you can check off your daily "things to worry about" list. There's also a couple of cherries on top, we only buy ingredients from companies that never test on animals and SHINE is Vegan friendly. We only work with FDA approved solvent-resistant cosmetic glitters, micas, pigments and other colourants.

It would be unusual, but if your bottle happens to be damaged in shipment, please let us know as soon as possible and we'll replace it for you. All you need do is document the broken bottle and the package with a photograph.

Enjoy Your Polish!




How did I get started in the Indie Polish business?  Well, my partner and I have owned 2 salons for the last 12 years and in that time I have developed several product lines for our salon, including our skincare line Urban Apothecary.




UA is based on using natural ingredients that produce the same if not better results as the mega chemical brands. UA has been very successful and we have a loyal following.  I was developing a  new Men's Polish Line when I was asked by serval of our longtime client's if I would try my hand at Women's Polish too and I loved it.  When I start a project I go all in, full steam ahead.  I had the chemical knowledge (from creating our other products), I had the equipment and I have a Bachelors Degree in Design, Housing and Merchandising and after spending hundreds of hours doing research and tests, here we are.  I believe in the this product, in it's formulation, it's colors and the idea of offering something different that grocery store Polishes from huge conglomerate companies with no face, who could care less about each individual client.

We've had SHINE on our shelves in the Salon for about a year now and the response has been amazing.  We live in the middle of the country and there's just nowhere to go (physical location) if you want a Unique and Different Nail Polish, so we are providing that to our clients and now YOU.

I hope you enjoy our Polish Line as much as I enjoy creating the new and different colors for it.  I absolutely love the feeling of making products that are better for your overall health and also beautiful as the same time.  It just makes you feel good inside, you know what I mean?